Keystone Edge

About Keystone Edge

Keystone Edge tells the story of the new economy in Pennsylvania--a narrative of creative people and businesses, new development, cool places to live, and the best places to work and play. 


Each Thursday, the Web site and weekly online magazine presents original stories, video and photography to tell that story, from Pittsburgh to Philly. Get Keystone Edge free in your e-mailbox each week by signing up here.


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Managing Editor
Joe Petrucci
Joe got his media start in broadcast journalism, producing and announcing for several radio stations in the tri-state area before making the switch to newspapers. He spent a decade working as a general assignment reporter, sports writer and sports editor at newspapers in Eastern Pennsylvania, won a few awards, then learned he could work from home and basically do the same thing online. After stints running a non-profit and at a public relations agency, Joe freelanced for Keystone Edge as a section editor before gleefully taking the managing editor position. A New York native, Joe has lived in small and large towns throughout Pennsylvania and is currently adapting to Main Line life, having settled in the Philadelphia suburb of Ardmore with his fiancée. Joe plays accordion and guitar and has supported several musical projects in the region.

Managing Photographer
Michael Persico
Michael is a professional photographer living and working in Philadelphia. He specializes in clean, thoughtful imagery that evokes feeling for, and from, his subjects. When not behind the lens, his interests range from building the ultimate single speed bicycle to riding New Jersey's fabled surf on a classic longboard. When pressed to name his artistic inspirations, he cryptically says, "I am inspired by photographers of the past, and motivated by photographers of the present. God, that's hokey, isn't it?" Michael has shot for Anthem magazine, Plan B Magazine, Anti- Records, Ace Fu Records and The Philadelphia Weekly.

Innovation and Job News Editor, Western PA
Chris O'Toole
Chris contributes to a long list of print pubs, from Pittsburgh Magazine to the New York Times and Washington Post. While dragging her occasionally unwilling family to the state's weirdest tourist attractions (top pick: Gravity Hill), she's written dozens of travel stories and several  guidebooks and actually prefers the title Miss Pennsylvania. When she's travelling in Europe, that becomes Missed Pennsylvania. Born in Newtown Square, Delaware County, she's lived in Philadelphia, Harrisburg, Washington DC and Pittsburgh, and is currently lobbying for an honorary lifetime E-Z pass.



Keystone Edge is published by Issue Media Group.

Operations and Media Contact: Deepa Ramsinghani

Web Site and E-Newsletter Technology: Matt Lehman and Mark Walz, Fluent Consulting

Web Site Design: Son Tran, Pitch Black Media

Keystone Edge is made possible by a grant from the Team Pennsylvania Foundation.

Also check out Issue Media Group's other fine publications: