In 2011, when her two kids decided to become vegetarian, Laura Lapp "started messing around to try to get them to eat something." From those experiments in her Lancaster kitchen has emerged what she says is the first soy-free, gluten-free, shelf-stable meat replacement and the basis for Neat Foods
, which she founded in 2012 with her husband, Phil.
Neat started selling its line of meat substitutes last year on Amazon, where it has been a strong seller. Now the startup is poised to expand to bricks-and-mortar grocers. The Lapps will be debuting Neat at the Natural Products Expo East
trade show in Baltimore later this month.
Neat's line of ground meat substitutes is derived from nuts and other natural ingredients, comes in three flavors (Mexican, Italian and Original) and has a one-year shelf life. Many meat replacements currently on the market have soy and gluten and even additives and chemicals, so the advent of Neat "is a big deal for vegetarians and vegans," says Laura Lapp. And much of the competition is frozen, much more expensive to ship and to pay for space at the grocery, adds Phil.
For now, the company is just the two of them, but Phil is hoping to add at least one more, a customer service representative, as soon as possible. For now, the goal is to get into more grocery stores, hit $30,000 in sales for the fourth quarter and "ramp up significantly next year," he adds.
Source: Laura and Phil Lapp, Neat Foods
Writer: Elise Vider