BusinessNewsDaily explores how the Bethlehem company that makes Peeps capitalizes on its retail outlets and fans' interest in recipes and diorama contests starring the marshmallow candy.
Integrating its corporate brand with organic product-based contests and pop culture mediums is part of the Peeps marketing plan.
"We work hard to make sure our fans and media are always stimulated with lots of great products and information," (companyy representative Aubrecia) Cooper said. "However, once an idea or product is out there, our strong fan base certainly has a way of making sure our efforts take on a life of their own."
The company has also embraced social media -- its Facebook fan page has 221,000 "likes" and it has become a Pinterest staple with users sharing their favorite Peeps recipes and creations. It also has some lower tech promotions, too. Its Peeps chick car is currently touring the South and Midwest.
Read the full story here