Portfolio.com interviews Dennis Jeter, head of A Sound Strategy, a Strousdburg software and website development business with about $1 million in annual revenue.
Though his business has customers in such places as New York City, Jeter is for now focused not just on small businesses, but small towns -- and he’s borrowed a strategy used by the largest tech company in the largest cities -- to hammer home his marketing work.
As Apple has done in major markets, Jeter is opening a brick-and-mortar store of his own, YourWebsite2Go, in his company’s headquarters of Stroudsburg, rather than relying on the virtual sales tactics that are common in the world of business-to-business software.
“From a branding perspective, it’s really, really working out well,” he said. “We’re constantly being branded in the community.”
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