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In the News
Startup advice courtesy of Pennsylvania business profs
Thursday, August 02, 2012
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Business experts from Susquehanna University and Lebanon Valley College weigh in on small business startup advice for Huffington Post.
There's no time like the present for conducting thorough market research, according to Leann Mischel, assistant professor of management at Susquehanna University in Selinsgrove, Pa. "Don't assume that if you build it, they will come," says Mischel. "It is much more difficult to get a product or service out there than you think, and now matter how great the product is, market research and the right marketing are both extremely important."
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