mSpoke putting Pittsburgh on the map as a hub for digital social media

Imagine if online publishers could better understand their customers,
filter the amount of online information they receive and turn their
click behavior into a profit.

And if consumers could see ads that were more engaging?

It’s already happening. Downtown startup mSpoke
is on the frontier of e-trade with two software platforms at the hot
intersection of the semantic and implicit web, an area that involves
the synthesis of personal web data that will revolutionize the science
of online publishing.

Read the full story on Pop City.