Video production and high-end animation specialists Level A Productions has occupied the same space on Uwchlan Avenue in Downingtown since its inception eight years ago. Only now is the company, founded and still operated by three former Weston Solutions employees, putting up a sign to let passersby know they’re there.
“We haven’t marketed ourselves aggressively at all, so this is a big move for us,” says company president Ron Adelberg. “It’s going to be exciting to see what happens.”
Level A has been equipped and called upon to document some of the most high-profile stories of our time. Working for West Chester-based Weston, a 50 year-old environmental engineering firm, Adelberg, producer/writer Bradley Bohr and director of photography Steve Yurick all gained what turned out to be valuable experience and certification with hazardous materials. As a result, when they ventured out on their own shortly after 9/11, Level A was prepared to document just about anything.
Through the years, they’ve worked with various government agencies, like the Environmental Protection Agency, Federal Emergency Management Agency, Department of Energy, and Homeland Security. The trio has documented infamous anthrax scares in Boca Raton, Fla., and the Hart Senate Building in Washington, D.C.; Gulf Coast devastation in Hurricanes Katrina and Rita; and the recovery of the Space Shuttle Columbia disaster.
In more recent days, however, the trio’s environmental background is coming in handy and Level A has become much more than just a documentary-style reporter of tragedies and disasters. As the green movement continues to gain steam, Level A is working on some of the most cutting-edge sustainability projects in the region, like Fibrowatt, a Bucks County company that’s one of the nation’s first to burn poultry litter as a fuel source, and a historic dredging project on the Hudson River in Upstate New York.
Level A overhauled its website last month and earlier this year purchased a hi-def camera to complete its second phase of hi-def upgrades. While the company doesn’t plan on expanding–it works with freelancers and specialty lighting and animation shops and does the rest on its own–Level A intends to capitalize on their environmental expertise as it applies to the green movement.
“We’re pretty comfortable with the size of the company in this economic environment,” says Adelberg. “However, the more of our work that’s out there, the more calls that come in out of the blue from referrals.”
Source: Ron Adelberg, Level A Productions
Writer: Joe Petrucci