Naturally, it seems counterintuitive to give competitors a hand, particularly in the fast-paced, ever-changing world of voice and data solutions. For CoreDial, however, that strategy has helped the company continue its impressive growth.
In March, the Plymouth Meeting company announced a partnership with ECOMM Networks in which ECOMM will private-label hosted phone branch exchange (PBX), voice over internet protocol (VoIP) and session initiation protocol trunking services (SIP – Read Article to find out more about this) to its customers powered by CoreDial’s VoiceAxis software and network services. The relationship is indicative of how CoreDial VoiceAxis was introduced last October and, priced as software-as-a-service, it has helped the company outpace industry growth averages. Revenues have grown by rates in the triple digits the last few years, defying the recession and an ever-competitive marketplace.
“Quite frankly, embracing our competition and enabling them to get into the business rather than to pretend to fight them all off,” says CoreDial CEO Alan Rihm. “Through our software we made it easy to get a reseller in business in weeks.
“We’re a network services provider with a direct and indirect channel, but we’re also a software company where we can sell someone our software and set them up quickly.”
Rihm came to CoreDial in 2005 after a successful 10-year run as an entrepreneur. He started an internet service provider in 1995 that was later acquired, an e-commerce firm in ’98, and a customer relationship management software startup in 2002. At CoreDial, the Drexel University grad helped CoreDial spin off its VoIP division and hosted PBX from its parent company, move into new headquarters closer to suburban Philadelphia talent, and triple its workforce to 15 employees.CoreDial provides PBX and VoIP software and services to business customers in nearly 30 states. The company has partnered with other Greater Philadelphia firms like VoxNet and Ancero to offer communications solutions, has benefitted greatly from support from Ben Franklin Technology Partners of Southeastern Pennsylvania.
Source: Alan Rihm, CoreDial
Writer: Joe Petrucci