Erie mobile coupon consultants present at N.Y. Mobile Marketing Forum

It is no secret that the newspaper industry has struggled to manage the trappings of a more digitally connected world. But newsrooms are not the only casualties of the transfer. The death of the traditional supermarket circular has plagued grocers across the country who are trying to connect to their customers in a more modern way.

Hoping to offer remedies for how to bridge the gap, Erie digital coupon consultants with the M-Dot Network headed to the Big Apple earlier this month to present their solutions at the Mobile Marketing Association’s annual Mobile Marketing Forum. Voicing support for website solutions like digital incentive networks, M-Dot founder and CEO Bill Catania believes that, by working with stores and the web, customers can be more connected with their shopping experience than ever before.

“The perspective we brought was that it’s a retail technology issue, not a mobile technology issue,” says Catania. “A mobile technology company might provide coupons on cell phones but the most critical part of that is redeeming those coupons. Mobile companies are not suited to integrate with the point-of-sale systems at grocery stores.”

Catania believes that supermarket retailers will better be able to incorporate digital coupons if they don’t have to upgrade their existing technology. And, because cashier turnover is so high, retailers would also prefer to not retrain staff. By working directly with point-of-sale software manufacturers, M-Dot consultants are setting out to meet these demands.

“There have been mobile tech companies that have found ways to integrate but they are not sustainable, they are one-off, temporary solutions,” says Catania. “We provide an enterprise system to integrate to the point-of-sale. This way, mobile companies get back to doing what they do best, which is distributing offers to mobile phones.”

Source: Bill Catania, M-Dot
Writer: John Steele