The marketing agency that handles the Snapple beverage account had an idea for an online rap video featuring characters from Snapple commercials. But that idea needed to be polished, so the agency came to Neo-Pangea, a design firm in West Reading.
The video had to go viral. It couldn't look professionally done, and the idea was to poke a little fun at the company – in a good way, of course. And creative director Brett Bagenstose says the company wanted to come up with “the most interactive video on YouTube.”
So Neo-Pangea added another layer to the video: more than 100 links that come up as the song plays. The links take viewers to surprises like a website that sells pocket protectors and a game where they can play songs by tapping virtual Snapple bottles with a virtual pencil. “It's like an interactive Easter egg hunt built right into YouTube,” Bagenstose says. The video has been viewed more than a half-million times since it was uploaded in March.
Plus, Neo-Pangea recently learned that it received a MIXX Award for the video from the Interactive Advertising Bureau. For an eight-person firm not located among big names in New York, being listed next to prominent agencies was an amazing feeling.
Neo-Pangea started out in Philadelphia but moved to the Reading area because its leaders wanted a better quality of life. “The biggest thing we hear from clients is, 'Why are you there?' ” Bagenstose says.
But location hasn't stopped the company from landing other impressive work, like an interactive video about the Titanic for National Geographic.
Source: Brett Bagenstose, Neo-Pangea
Writer: Rebecca VanderMeulen