With a new distributor, a critical certification and a partnership with a well-established manufacturer, the wheels are greased for success for an environmentally friendly lubricant manufactured in Kane.
Sales of BRL Solutions' TrickShot are growing fast, says co-founder Dan Howard. NSF International, which writes standards for food, water and consumer goods, recently approved TrickShot for use in food and beverage processing areas. The certification “just took us to another level,” says Howard, who believes it has potential to double sales.
BRL has also recently lined up Staar Lubricants, a subsidiary of Staar Distributing in DuBois, to serve as its master distributor and sales force. And in a serendipitous meeting at a recent event hosted by Ben Franklin Technology Partners/CNP, which invested $160,000 in BRL this year, BRL forged a partnership with TM Fluid Engineering, a long-established Erie manufacturer. “We've found that in humid environments the metal closure components in our vessels will occasionally need to be cleaned and lubricated to maintain top performance, ” says TM President Carl Steiner. “Customer service has always been a top priority. So, now with every order we ship, we include a can of TrickShot.”
Unlike most commercial lubricants, TrickShot is made with soybean oil and contains no petroleum distillates, making it non-flammable, non-toxic and non-smelly.
For now, the aerosol lubricant is BRL's only product. Established in 2010, the company employs three – two sales associates will be going to Staar – but Howard expects to add up to six new jobs at the plant in the next 12 to 18 months.
Source: Dan Howard, BRL Solutions
Writer: Elise Vider
