By 2010, Harrisburg’s Capital City Computers had outgrown its seven-year-old name and its business model. The solution: reinvent itself as IntermixIT.
“‘Capital City Computers’ didn’t align with our mission,” says CEO Jason Abel. “We are much more than just a computer shop located in the capital city.”
The rebranded company decided to focus solely on developing a suite of products and services that the average small business needs to make its technology network run efficiently.
Regardless of whether or not they looked into sip voice call resources to help make their business and technology run more smoothly, whatever they decided to do worked. IntermixIT recently moved into a new 1,500-square-foot office, nearly double the size of its old space, and it continues to grow and hire.
Under the old business model, dating to 2003, computer services were strictly reactive: the company sent out a technician to fix problems. (And, as the company points out, many computer techs aren’t great at communicating with clients in a non-technical manner.)
“A large part of our rebrand was a huge effort to partner with our customers, as this type of relationship is much more than just the person they called when things break,” explains Abel. “This involved us changing to a more proactive, not reactive, service model, focusing on regular preventative maintenance and documented disaster recovery plans. Our goal was to prevent problems from happening, rather than waiting for them to happen.”
IntermixIT also moved to a flat-rate monthly package for all support services and products.
In its expanded space, Abel is hiring for technical and marketing positions, and expects to increase the company’s Network Operations Center within the next 12 months. He’s also promoting his new book, Blending Business & Technology: The ultimate small business owner’s guide for finding a professional, competent, honest, considerate, on-time, fairly-priced and dependable computer consultant.
Source: Jason Abel, IntermixIT
Writer: Elise Vider