Thanks to its inventive marketing campaign featuring local companies, the Greater Reading Economic Partnership (GREP) has won the prestigious President’s Award from the Northeastern Economic Developers Association (NEDA).
Entries for the NEDA 2014 Annual Literature & Promotions Competition were accepted from across the economic development industry. The key factors considerd by the committee were design and layout, clarity of message, production quality, functionality and overall creativity and impact.
“One of the ways we work towards our mission is to empower our local companies to share their stories of thriving in Greater Reading,” says Aaron Gantz, GREP’s marketing manager. “The success story campaign series featured four companies (Bills Khakis, Cambridge-Lee Industries, Metals Your Way and TAB Industries) and their leaders, centered around three main themes that support the Greater Reading brand: a community built for business; a highly skilled workforce — and great lifestyle; and a heritage where great things happen.”
Writer: Lee Stabert
Source: GREP