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Out of the Office, into the Kitchen: Allentown’s Sarbari provides restaurant-purchasing software

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Restaurants and food service providers, from small family-owned eateries to large restaurant groups, all devote significant resources to purchasing food and supplies. 

Sarbari, based in Allentown, aims to get restaurant personnel out of the office and into the kitchen, with a software solution that organizes supplier data, streamlines the ordering process, boosts productivity, and saves money on food and labor costs.

Founder and CEO Sebastian Serra started his career as a produce supplier in the North End of Boston, eventually starting his own company.

“After selling that company to a larger competitor, I saw a need for restaurant owners to have the ability to organize the pricing and product information from all the suppliers they were using,” he recalls. “By starting with an Excel spreadsheet and creating formulas that helped them shop more intelligently, the restaurants saw savings in both time and money immediately.”

That spreadsheet eventually led Serra to Allentown's Trifecta Technologies, which developed Sarbari’s web-based software program, and, most recently, to a new headquarters in downtown Allentown.

“We're excited to be part the amazing revitalization going on here,” he says. “With our new space we now have plenty of room to operate. We're currently working to add new members to our operations team, and the sales team will expand into New York and Boston in the coming months. We expect to add five to 10 new jobs in the next six months.”

Working with its clients, Sarbari has identified several new features for the next software update, scheduled for this summer. 

Source: Sebastian Serra, Sarbari  
Writer: Elise Vider
 

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Region: Northeast

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