2008 – 2024 / Covering what’s next & best in Pennsylvania
Pennsylvania is home to nearly 13 million residents across nearly 50,000 square miles, 67 counties, and countless communities. But if the writers, publishers, and partners at Keystone Edge have learned one thing covering this vast and diverse place since 2008, it’s that the small stuff makes the biggest difference. Stories about unique towns, passionate educators, creative scientists, engaged community groups and indefatigable entrepreneurs have been enjoyed and shared by more than 2,000,000 readers over 16 years.
In 2016, Keystone Edge reinvented itself to better cover the things that make PA a great place to live and work: from the successful startup founder taking time to mentor the next generation, to the fledgling brewery transforming a small town’s main street, to the river that used to carry the instruments of industry now carrying kayakers and daytrippers.
In our monthly newsletter, readers found features on urban rebirth, growing companies, travel destinations, higher ed, products made in PA — from wine to medical devices to robots — cozy hamlets and evolving cities. Beginning in 2020, readers become listeners with the launch of three original podcasts.
In summary, Keystone Edge consistently aimed to offer an in-depth look at the ways in which Pennsylvania is moving into the future.
The contemporary Keystone Edge team included:
Lee Stabert, Editor in Chief
A native Philadelphian, Lee started her journalism career in the alt-weekly world, covering music and blogging about local food at the Nashville Scene. She moved back to her hometown in 2008, lured in by walkable streets, hoppy beers and easy access to Citizens Bank Park. Lee joined Keystone Edge in 2013 and continued to uncover all the reasons why PA is an incredible place to live and work.
SWELL, Publisher
SWELL is a Pennsylvania-based marketing agency with offices. Led by Greg O’Loughlin (Founder & Partner) and Staci Anderson (Creative Director & Partner), the SWELL team helped Keystone Edge reach and inspire our readers, while forming editorial and underwriting partnerships to help it grow. SWELL was assisted by Whitney Krape and the team at FormFunction IO, a web design and development agency.
Investors and Partners
Keystone Edge was made possible by a diverse number of investors and partners over many years, including:
Team Pennsylvania, a dynamic, public/private partnership that initiates and supports innovative programs to improve Pennsylvania’s competitiveness and economic prosperity.
Pennsylvania Department of Community & Economic Development (DCED), an office that fosters opportunities for businesses to grow and for communities to succeed and thrive in a global economy.
Ben Franklin Technology Partners, one of the nation’s longest-running technology-based economic development programs.
Pennsylvania Economic Development Association (PEDA), a statewide association of local, state, corporate and non-profit economic development professionals.
Issue Media Group, the original publishers of Keystone Edge (2008 – 2016) and a leading publisher of online magazines that cover the new economy in 21 regions across the U.S. and Canada.
Many other organizations across Pennsylvania contributed to and collaborated with Keystone Edge on engaging stories and programs, including Economic Development Company of Lancaster County, Greater Reading Economic Partnership, National Road Heritage Corridor, Mon River Towns, PA Humanities, Pennsylvania Council on the Arts, Pennsylvania Recreation & Park Society, and University City Science Center.
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