There’s more to e-mail marketing house AWeber’s recent move into a state-of-the-art, environmentally friendly, 24,000-square-foot headquarters in Huntingdon Valley than meets the eye, despite the facility’s impressive size and composition.
“It’s not just about moving into another office, it’s about expanding the scope of what we do and what we do well,” says Justin Premick, AWeber’s director of education marketing.
To be sure, it isn’t just another office; it’s more than five times the size of the Richboro office AWeber left and includes green features like bamboo floors, recycled wood, daylight harvesting light sensors and occupancy sensors.
Thanks to a 114-percent increase in its customer base–which now totals more than 64,000 worldwide–since the beginning of 2008, AWeber has been “hiring left and right.” The company has added at least 20 employees since the beginning of the year. Its current payroll, which includes nearly 50 staffers, is likely to grow even more the rest of the year–HR and accounting are now necessities in a facility that can accommodate up to 150 employees.
AWeber designs software that handles email newsletter design, website sign-up forms, follow-up autoresponders, email web analytics and email delivery. In business for 11 years, AWeber has taken advantage of emerging technologies, like Twitter and Facebook, and integrated them into its service.
The company has also worked to make high-powered segmentation and tracking features, usually available only to large companies, accessible for small businesses.
“The best way to market and grow ourselves is to help our customers become better marketers themselves,” says Premick. “The lion’s share of what we do is centered around teaching them how to do it effectively, ethically, and how to take the result they have and multiply it.”
Source: Justin Premick, AWeber
Writer: Joe Petrucci