“Our first quarter sales for 2009 are up more than 300 percent over the first quarter 2008,” he says. Marketed to unfunded young bands that are trying to find an audience up and down the East Coast while trying to send out 40 press kits a month, which can cost $7 apiece, Impact Artists provides a complete set of online resources and a channel for delivery that can be tried for free for 15 days and averages $8 a month for unlimited use on an annual basis and only slightly more for three and six month subscriptions.
“The kits save a lot of money, and bands and promoters are finding they can avoid the expense of physical press kits by designing them online and delivering them across the Internet.”
His promotional services for stereotypically starving artists, which developed from his own lifelong involvement with music and recognition that his sons band needed “good corporate marketing techniques” has also developed a partnership for marketing, promotional, and Web services, notably to Grammy-nominated producer David Ivory Productions and Dylanava Studios–a channel through which Schock says his young clients have moved onto major labels.
Where he seems to think he can give the kids the biggest break right now though is in offering a very inexpensive channel for their own self promotion.
Source: Impact Artist Promotions, Ron Schock
Writer: Joseph Plummer
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