In an interview last fall, myYearbook co-founder Catherine Cook waxed nostalgic about how the social networking site she and her brother started quickly spread from their small high school in New Jersey to one million users. The New Hope-based outfit recently hit another important milestone, reaching one million posts per day on its real-time, location-based stream myYearbook Chatter.
Chatter is a discovery engine for users to meet new people and play games. Recent launches of Ask Me and Rate Me, games played within the Chatter stream, have pushed the services growth. The success of Ask Me, a social Q&A service where users can ask each other questions, and Rate Me, an image rating game where users rate each other without leaving the stream, have myYearbook planning the launch of additional games by the end of this month.
Reaching one million posts a day is a big milestone for our strategy of building the preeminent stream experience for meeting new people, says myYearbook CEO Geoff Cook. Chatter turns the stream into a game. The Chatter stream enables users to ask each other questions, rate each other, tell rich photo stories and play other games without leaving the stream.
Chatter is the latest driver of myYearbooks continued growth. Since Chatter was launched in November, site visits are up 81 percent, unique visitors are up 23 percent, and page views have increased 83 percent, according to the analytics service comScore. No other social network has grown faster over the same period. MyYearbook is one of the 25 most-trafficked sites in the U.S.
Source: Geoff Cook, myYearbook
Writer: Joe Petrucci