If you’re looking for information that will help you run your business more effectively, the information itself isn’t important. What really matters is what you do with the information once you have it.
So goes the thinking behind Powerfeedback, an Easton market research firm that’s contracted by businesses of all sizes to run focus groups, administer surveys and conduct interviews about a company’s performance. Its customers include restaurants, manufacturers and health care organizations, to name a few. And because of an effort to recruit overseas clients during the recession, it now serves businesses as far away as Asia and Latin America.
“Market research tends to do well no matter how the economy is,” Powerfeedback CEO Scott Gingold says. One of the biggest areas of work for his 33 employees is studying how satisfied customers are with a particular business. In an era when hundreds of people can see a Facebook or Twitter post about a bad experience at a restaurant, he says, companies have to be especially proactive about satisfying their customers.
Another growth area for Powerfeedback is businesses looking to learn how satisfied their employees are. This matters even during times of high unemployment, says Gingold, who is also a business consultant with Confidential Counselor. Top employees who are unsatisfied with their jobs are likely to find new work as soon as they can, Gingold says, while underperformers weigh down a whole company.
Source: Scott Gingold, Powerfeedback
Writer: Rebecca VanderMeulen
