Seer Interactive is a search engine optimization and management agency, but unlike its competitors, Seer says it doesn't game Google. While other SEO and SEM firms use any number of tricks to get clients to the top of search results, Seer, says CEO Wil Reynolds, relies on an ethic of caretaking. No tricks. Reynold's philosophy is to build popularity organically, not by creating thousands of dummy blogs that link back to the client homepage, a popular tactic.