A year ago FlyCast, the maker of an app that allows people to listen to the radio for free on smart phones, had figured out how to make their app work on Android and BlackBerry devices along with iPhones. And they realized a lot of developers would find this ability useful.
This epiphany led to FlyCast’s rebranding as appMobi, which makes its technology available to the public. Thanks to the Lancaster firm, developers can write their apps once and have it converted for use on Apple and Android devices. The company plans to roll out BlackBerry and Windows phones soon, appMobi spokesman Roy Smith says.
A group of angel investors, who don’t want to be identified, is contributing $6 million to fund appMobi’s expansion. The company employs about a dozen engineers now and is hoping to hire about five more so the staff can keep up with new mobile platforms and improved versions of mobile platforms that already exist. Other improvements are in the works, including technology that would make it easier for shoppers to make purchases using their smart phones.
“We’re just scratching the surface of what can be done with apps,” Smith says.
Additionally, appMobi is increasing its efforts in online marketing, including its presence on Facebook and YouTube.
Source: Roy Smith, appMobi
Writer: Rebecca VanderMeulen