Bright Ideas: Students Create Startup to Increase LED Use

When the Sustainability Workshop opened in October 2011 Mayor Nutter challenged the 29 incoming public school seniors: reduce energy consumption in city-owned buildings by 10 to 30 percent. The challenge inspired Bright Ideas, a year-long student project turned startup company. While standard energy audits focus on big ticket items including windows, insulation and heating systems, Bright Ideas saw potential in oft overlooked lumen-emitting-diode [LED] bulbs.