Few industries are as challenged as newspapers, which have seen readership and revenues plummet in recent years. Seeking to reverse that decline, Rumble, a startup headquartered in Philadelphia, is itself growing.
“Rumble makes mobile scalable, profitable and easy for publishers through the first integrated native mobile platform,” says Jennifer Eident, the company’s director of marketing.
Founded in 2011, Rumble has over 70 publisher clients, including the New Pittsburgh Courier, Jerusalem Post, Fan IQ, Interstate General Media, publisher of the Philadelphia Inquirer and Daily News, and the Pennsylvania NewsMedia Association.
Rumble’s platform publishes interactive content to mobile apps and devices, offering publishers options including ads, paywalls, content syndication, e-commerce and search capitalization.
“We combined the best parts of existing mobile technology and fused it together with our proprietary technology so that when publishers carry out their mobile strategy, they have the best technology for long-term success. We come from the media industry and understand the unique needs and challenges facing the print and newspaper industries,” says Eident.
“As veterans in both media and mobile technology, we understand the need for a full infrastructure so that publishers are not forced to make trade-offs between scalability, speed, user experience and functionality,” she adds.
A graduate of Philadelphia’s Project Liberty Digital Incubator, Rumble received $150,000 earlier this year from Ben Franklin Technology Partners of Southeastern Pennsylvania. Rumble currently employs 30 and plans to expand to 40 by the end of the year. It recently opened an office in New York and also has offices in Tel Aviv and Ukraine.
Source: Jennifer Eident, Rumble
Writer: Elise Vider
