The Pittsburgh chapter of the global organization 85 Broads recently announced the organization's transition to a new name and branding identity. The entire organization is now called Ellevate. It features a more modern look, along with additional tools and resources for its chapters across the globe.
Ellevate Pittsburgh made the announcement at a recent networking event held at Savoy along with Young Professional Women in Energy to benefit Special Spaces Pittsburgh Metro.
“We decided to use the opportunity to share the news of what exactly changed with the organization with the crowd of members and nonmembers at the event,” says Kristina Martin, events assistant for Ellevate Pittsburgh. “It was an educational opportunity. We brought fliers and promotional pieces, our president addressed the crowd and we answered guests questions.”
Ellevate is an organization for female “trailblazers” who want to advance in their careers and lives surrounded by likeminded women who can relate and help them reach their goals. The organization was designed to provide women with a global network. Ellevate has more than 40 regional chapters and campus clubs in 130 countries.
“Ellevate uses the term 'women trailblazers' to describe females who are driven and dedicated,” says Martin. “These women want to make leaps and bounds and land on top in their respective fields. They want to propel forward, so they devise a plan for how they’re going to do just that.”
Membership includes women of all ages and in all professional stages.
“Membership is across the board,” explains Martin. “We attract everyone from high school and college students to senior level professionals. You’ll find there’s an energy you can’t fake here and the women you meet genuinely wish to share advice, help make connections and lend a hand.”
Beyond the fresh name, the new Ellevate also features new membership levels, an updated website, new promotional materials and updated methods and capabilities for communication to aid local chapters in better informing the public about Ellevate and what the organization can do for its members.
“The organization has added a new category called ‘entrepreneur’ to keep up with the times and cater to the ladies of 2014,” says Martin. “The updated look of the website and the ability to feature local members on the website are also bonuses.”
For 2014-15, Ellevate Pittsburgh is hoping to hit the ground running with its new branding and introduce some innovative programming including skill share sessions, a second story slam, a daylong unconference, and one-on-one sessions with experts in various fields.
“More than that though, we truly want to bring together women in the name of fun and empowerment, and I mean that,” says Martin.
For more information, follow Ellevate on twitter: @EllevatePIT
Writer: Liz Miles
Source: Kristina Martin, Ellevate