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Welcome to the new Keystone Edge


Pennsylvania is home to nearly 13 million residents across nearly 50,000 square miles, 67 counties, and countless communities. But if the writers, publishers, and partners at Keystone Edge have learned one thing covering this vast and diverse place since 2008, it’s that the small stuff makes the biggest difference. Stories about unique towns, passionate educators, creative scientists, engaged community groups and indefatigable entrepreneurs have been enjoyed and shared by more than 1,000,000 readers and counting.

But we can always do more. In the past few months, Keystone Edge has reinvented itself to better cover the things that make PA a great place to live and work: from the successful startup founder taking time to mentor the next generation, to the fledgling brewery transforming a small town’s main street, to the river that used to carry the instruments of industry now carrying kayakers and daytrippers.

We’ve got a new look and a new publishing schedule. In our (now) monthly magazine, you’ll find features on higher ed, urban rebirth, growing companies, travel destinations, products made in PA — from wine to medical devices to robots — cozy hamlets and evolving cities. You’ll also see a news section covering events, awards, local leaders and intriguing inventions.

Overall, Keystone Edge aims to offer an in-depth look at the ways the state is moving into the future. Meet our team below.

Lee Stabert, Editor in Chief

A native Philadelphian, Lee started her journalism career in the alt-weekly world, covering music and blogging about local food at the Nashville Scene. She moved back to her hometown in 2008, lured in by walkable streets, hoppy beers and easy access to Citizens Bank Park. Since 2012, Lee has served as managing editor of Flying Kite Media, a weekly magazine focused on Philadelphia; she joined Keystone Edge a year later. She is incredibly excited about leading this publication into the future, and continuing to uncover all the reasons why the Commonwealth is an incredible place to live and work.

SWELL, Publisher

SWELL is a marketing company with offices in Philadelphia and Harrisburg. Led by Greg O’Loughlin, Founder & Partner, and Staci Anderson, Creative Director & Partner, the SWELL team helps Keystone Edge reach and inspire our readers, while forming editorial and underwriting partnerships to help it grow. SWELL is assisted by Whitney Krape and the team at FormFunction IO, a web design and development agency. To reach Greg and the SWELL team and to inquire about partnerships with Keystone Edge, send a note to or use our Contact form here.

Investors and Partners

Keystone Edge is made possible by a growing number of investors and partners, including:

Ben Franklin Technology Partners, one of the nation’s longest-running technology-based economic development programs.

Issue Media Group, the creators of Keystone Edge and a leading publisher of online magazines that cover the new economy in 21 regions across the U.S. and Canada.

Pennsylvania Department of Community & Economic Development (DCED), an office that fosters opportunities for businesses to grow and for communities to succeed and thrive in a global economy.

Pennsylvania Economic Development Association (PEDA), a statewide association of local, state, corporate and non-profit economic development professionals.

Team Pennsylvania, a dynamic, public/private partnership that initiates and supports innovative programs to improve Pennsylvania’s competitiveness and economic prosperity.

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