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At SRUI’s new Bensalem showroom giant touchscreens and kale grow together


A new building on the Delaware waterfront in Bensalem is home to state-of-the-art, gigantic touchscreens, the next frontier in retail displays. It also houses growing kale and arugula; can withstand hurricanes, tornados, typhoons and tsunamis; and is self-cleaning and self-powered.

Smart Retail User Interface (SRUI), the touchscreen maker, opened this facility earlier this year to house a showroom for their technology.

“[This] is the storefront media window of the future,” says Managing Partner Michael Holbert.

SRUI's new Bensalem showroom
SRUI’s new Bensalem showroom

The interactive windows can be fabricated at any size with larger-than-life touchscreen technology. Users touch the glass to manipulate an image or application in a manner similar to any smartphone or tablet. Potential applications include storefronts, conference rooms and interactive kiosks.

Holbert also serves as Philadelphia Steering Committee Director of the International Self-Powered Building Council (ISPBC), an organization that promotes smart, energy-autonomous buildings that provide sustainable energy and can withstand extreme weather events.

The SRUI structure features floor-to-ceiling commercial photovoltaic windows, photovoltaic wall panels and skylights, and a solar roof array that allows the building to produce and store its own power onsite. The building’s greenhouse produces kale, lettuce, watercress, arugula and chard using a self-contained hydroponic system that boasts high yields and accelerated growth cycles. There are advanced water- and air-handling systems, and the building is treated with a nanocoating that nearly eliminates chemicals in the daily cleaning process, rendering it “self-cleaning.”

The storefront media window of the future
The storefront media window of the future

The same coating can be applied to keep the touchscreens germfree at the adjacent factory where SRUI manufactures, assembles and fabricates the displays.

As the company works toward its first commercial installation, SRUI is also developing proprietary software for its displays to capture data for the end user.

“SRUI has the capacity to fit in where there is a need or interest to display wide format images with the ability for interactivity via touch,” explains Holbert. “[That] ranges from TV to movies to web to video conferencing to custom applications or any specialized digital graphic. The market for touch glass technology is immeasurable.”

ELISE VIDER is news editor of Keystone Edge.

Region: Southeast

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