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York College’s J.D. Brown Center brings entrepreneurship and innovation to campus


Located on the campus of York College of Pennsylvania, the J.D. Brown Center for Entrepreneurship looks to both its 5,000-student campus community and the city beyond to promote innovation and entrepreneurial activity.

“We are insular in focus as well as externally focused,” explains Executive Director Jeff Vermeulen. “We seek to empower our students who have business ideas and budding entrepreneurs who have something that could be turned into a venture. [We ask] how can we as an institution of higher education help businesses grow and stay in York?”

To accomplish its dual mission, the Center boasts a 10,000-square-foot incubator. The program offers business tenants a collaborative work environment, an analytical wet lab, tax advantages (as a state-designated Keystone Innovation Zone) and access to the college’s intellectual resources, including faculty expertise, student interns and the Center’s Advisory Council of Entrepreneurs.

How can we as an institution of higher education help businesses grow and stay in York?Jeff Vermeulen

The incubator is currently home to three tenants: Dataforma, a cloud computing company that provides web-based business management services for the construction industry; Generation Connect, which collaborates with gerontologists to design training programs and guides that empower people through the use of everyday technology; and MRG Laboratories, developer of a patented device used to take and analyze small samples of grease from wind turbines, robots, bearings and gears. MRG Labs also provides equipment reliability training and performs analysis on lubricating oils, hydraulic fluids and machine failure.

For York College students, the Center hosts specialized programs such as the Henry D. Schmidt Lecture Series, which welcomes¬†experts to discuss entrepreneurship, liberal arts education and innovation. The Center’s Elevator Pitch Competition offers students a chance to win seed capital and space at the incubator.

Students at the incubator also get to interact with active businesspeople, providing insight into the less glamorous side of startups.

“The students get to be side-by-side with decision makers who they also see taking out the trash,” explains Vermeulen.

Collaboration between students and incubator companies is a win-win. For example, in developing a lubrication product for the nuclear power industry, MRG turned to a 3-D printing company then at the incubator. That company’s York College interns researched and developed a prototype that became the basis for MRG’s patented StemThief, now in use in several U.S. nuclear plants and under consideration for plants in France.

The students get to be side-by-side with decision makers who they also see taking out the trash.Jeff Vermeulen

“We consider this a great example of the success of collaboration in the J.D. Brown Center at York College,” says MRG’s Rich Wurzbach. “We doubt that we would have been able to come up with a clearly demonstrated solution so quickly without the cooperation of our fellow incubated companies.”

Unlike some centers for innovation and entrepreneurship at large research universities, the Center is not fixated on high-stakes technology transfer and financial return. Instead, the Center aims to give its students the room to develop ideas with minimal risk.

College “is an opportunity to start something, to give it a shot,” says Vermeulen. And most critical for budding entrepreneurs, “we want them to feel confident in experiencing failure.”

ELISE VIDER is news editor of Keystone Edge. 

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Campus Life, Entrepreneurship, Features, Higher Ed, Next Gen PA, York